Google’s Vice President of Engineering talks about communities (7th December 2012)

If you are interested in Google+ for business, you will want to watch this. Here’s Vic Gundotra giving some excellent context to ‘communities’.


In time we will have a lot more facts and figures on the success of using Google+.

For now they include:

  • 17% uplift on click through rate (CTR) for Cadbury
  • 50% uplift in CTR for Swarovski¬†(I had to Google the spelling)
  • If I understand correctly, this is due to the +1 of posts (campaigns) and the power of sharing.
  • When we share content it is more likely to show up in Google Search results. This is key for any businesses, large or small.

So, the question is: what communities could you create for your business?