It’s wrong to be too clever; it’s wronger to be cleverer.

Wronger should be ‘more wrong’, and cleverer should be ‘more clever’ but the former is using something incorrectly (i.e. wrong) in order to accentuate a point, and possibly leading to subtle humour. ‘Cleverer’ makes you sound more stupid, but knowing it is intentional, it again can seem more playful.

There are probably many more examples of how this word play can create an effect in mind – keep an eye out.