by Martin Shervington | Aug 19, 2014 | Google+ Tutorials, Social Media Psychology
Has anyone asked you to throw ice over your head yet or pay a fine of $100? One very friendly, kind and caring member of the Plus Your Business community member challenged me and, well, I refused. And I really like and respect the person who challenged me. Before I...
by Martin Shervington | Apr 3, 2014 | Social Media Psychology
Introduction Google+ has changed how I think. I now think in a way that is far more about ‘networked thinking’ than I ever did before. But what does that mean? Well, since joining Google+ I feel that I’ve moved from being focused on...
by Martin Shervington | Jan 20, 2014 | Google+ Tutorials, Marketing Psychology, Social Media Psychology
This is an article that explores the perception we have of ‘value’ and ultimately why giving is the smart move to make in business. It also may offer some explanations why there is been SO much giving on Google+ – it is a great opportunity to build a...
by Martin Shervington | Jan 4, 2014 | Google+ Tutorials, Social Media Psychology
Introduction The concept of trust is one that influences our decisions daily. Do we trust this source of online information, this person, or even that the expiry date on that strong French cheese we find in the back corner of the fridge is reliable?! On Google+ we are...
by Martin Shervington | Oct 17, 2013 | Google+ Tutorials, Social Media Psychology
For some time I’ve been curious as to how events happen on Google+. From the very first moments of connecting with someone, all the way through to a blossoming relationship. It is fascinating that after some time in the Google+ environment we can all...
by Martin Shervington | Sep 19, 2013 | Google+ Tutorials, Marketing Psychology, Social Media Psychology
Here is a social metaphor, having been inspired by Google (below), as well as David Amerland and his brilliant book ‘Google Semantic Search’. Introduction Imagine for a moment Google+ as a growing, thriving town square with both stall-lined rows, as well...
by Martin Shervington | Jun 25, 2013 | Google Hangouts, Google+ Tutorials, Social Media Psychology
This article explores how we can gain new perspectives through using Google+, as we interact with people within a global community. To do so, we will consider Multiple Perspectives and dynamics within Google+ using the analogy of a ‘Silent Disco’. ...
by Martin Shervington | Apr 30, 2013 | Google+ Tutorials, Social Media Psychology
Every thread on a post, especially those I have observed on Google Plus, has a culture… So, how does a culture get built? How does it develop? And what do you do when it starts to shift in an odd direction? Well, when you understand a little more about the...
by Martin Shervington | Mar 19, 2013 | Social Media Psychology
Introduction. (Part 3 of 3 ‘Psychology of Google+’ articles: Engaging, Relating and Connecting.) Let’s begin with considering a phrase: a meeting of minds… As we all know, it means to get along well with someone collaboratively. But sometimes we...
by Martin Shervington | Mar 18, 2013 | Google+ Tutorials, Social Media Psychology
Introduction (Part 2 of 3 ‘Psychology of Google+’ articles: Engaging, Relating and Connecting.) What does it mean to “relate” to someone or something on Google+ and how can we do it even better? So, what is the meaning of relate: v. re·lat·ed,...
