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Martin Shervington
The Heart of Marketing – how to build a brand on and offline

The Heart of Marketing – how to build a brand on and offline

by Martin Shervington | Sep 18, 2015 | Marketing Psychology

Marketing, to me, is about influence. In essence it is about influence a future decision by attaching some type of meaning to the perception process in order to influence a person’s response. Think of it this way:  perception, leading to response, from moment to...
The power of ‘words and images’ we use on Google+

The power of ‘words and images’ we use on Google+

by Martin Shervington | Sep 12, 2014 | Marketing Psychology

This is a powerful concept – every colour you use, every font you choose, every shape you design a product to be, all the packaging you surround it with…will create an experience in ‘mind’ of people who experience it. The first question is,...
The Psychology of ‘Free’ on Google Plus

The Psychology of ‘Free’ on Google Plus

by Martin Shervington | Jan 20, 2014 | Google+ Tutorials, Marketing Psychology, Social Media Psychology

This is an article that explores the perception we have of ‘value’ and ultimately why giving is the smart move to make in business. It also may offer some explanations why there is been SO much giving on Google+ – it is a great opportunity to build a...
Google Plus as the new Town Square

Google Plus as the new Town Square

by Martin Shervington | Sep 19, 2013 | Google+ Tutorials, Marketing Psychology, Social Media Psychology

Here is a social metaphor, having been inspired by Google (below), as well as David Amerland and his brilliant book ‘Google Semantic Search’. Introduction Imagine for a moment Google+ as a growing, thriving town square with both stall-lined rows, as well...
How to write awesome marketing copy!

How to write awesome marketing copy!

by Martin Shervington | May 13, 2013 | Marketing Psychology

This article is a real “back to basics” on writing marketing copy with loads of hints and tips. Do you ever feel swamped by all the marketing channels now available? Should you be tweeting, setting up a Facebook page, managing your Adwords account,...
The Psychology of ‘Trends’ on Google+

The Psychology of ‘Trends’ on Google+

by Martin Shervington | Apr 6, 2013 | Marketing Psychology

A trend occurs on Google+ when there is enough impetus behind a theme to enable it to ‘lift up’ enough and rise into trending topics. But sitting behind every post is a person and those people are really the ones influencing this results with every action...
(Video) Guy Kawasaki on using crowd sourcing in self publishing

(Video) Guy Kawasaki on using crowd sourcing in self publishing

by Martin Shervington | Jan 13, 2013 | Books & Publishing, Marketing Psychology

In a previous post I wrote a bit on the advantages of self publishing, as inspired by Guy Kawasaki’s latest book APE: Author, Publisher, Entrepreneur. Here, Guy talks about using crowd sourcing, involving the public, in the process of writing and editing a book....
Guy Kawasaki’s ‘The Macintosh Way’ – Four Apple Principles

Guy Kawasaki’s ‘The Macintosh Way’ – Four Apple Principles

by Martin Shervington | Jan 7, 2013 | Books & Publishing, Marketing Psychology

The Macintosh Way In July 1997 Steve Jobs returned to Apple as CEO. Before he returned, it should be pointed out, Apple was on the brink of collapse. Here we are in 2013 though with Apple as one of the giants of computing and consumer electronics. This got me a little...
7 principles I learned from Enchantment by Guy Kawasaki (for Google+)

7 principles I learned from Enchantment by Guy Kawasaki (for Google+)

by Martin Shervington | Dec 28, 2012 | Marketing Psychology, Social Media Psychology

For those of you that haven’t bought +Guy Kawasaki‘s book Enchantment, I thought I would give a few tasty bits to encourage your decision. Immediate self disclosure: Guy has helped me get The Art and Science of Google+ into shape and I am talking with him about...
(Video) How to create a meme image!

(Video) How to create a meme image!

by Martin Shervington | Oct 17, 2012 | Google+ Video Tutorials, Marketing Psychology, Memes

This is the first of many videos I aim to produce about memes! Here is the image to which I refer in the video: Martin Shervington’s iPhone 5 meme It had almost 2000 shares, 5000 +1s, and almost 600,000 views (as shown by Google+ view stats). Not bad going...
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