by Martin Shervington | Sep 18, 2015 | Marketing Psychology
Marketing, to me, is about influence. In essence it is about influence a future decision by attaching some type of meaning to the perception process in order to influence a person’s response. Think of it this way: perception, leading to response, from moment to...
by Martin Shervington | Sep 12, 2014 | Marketing Psychology
This is a powerful concept – every colour you use, every font you choose, every shape you design a product to be, all the packaging you surround it with…will create an experience in ‘mind’ of people who experience it. The first question is,...
by Martin Shervington | Jan 20, 2014 | Google+ Tutorials, Marketing Psychology, Social Media Psychology
This is an article that explores the perception we have of ‘value’ and ultimately why giving is the smart move to make in business. It also may offer some explanations why there is been SO much giving on Google+ – it is a great opportunity to build a...
by Martin Shervington | Sep 19, 2013 | Google+ Tutorials, Marketing Psychology, Social Media Psychology
Here is a social metaphor, having been inspired by Google (below), as well as David Amerland and his brilliant book ‘Google Semantic Search’. Introduction Imagine for a moment Google+ as a growing, thriving town square with both stall-lined rows, as well...
by Martin Shervington | May 13, 2013 | Marketing Psychology
This article is a real “back to basics” on writing marketing copy with loads of hints and tips. Do you ever feel swamped by all the marketing channels now available? Should you be tweeting, setting up a Facebook page, managing your Adwords account,...
by Martin Shervington | Apr 6, 2013 | Marketing Psychology
A trend occurs on Google+ when there is enough impetus behind a theme to enable it to ‘lift up’ enough and rise into trending topics. But sitting behind every post is a person and those people are really the ones influencing this results with every action...
by Martin Shervington | Jan 13, 2013 | Books & Publishing, Marketing Psychology
In a previous post I wrote a bit on the advantages of self publishing, as inspired by Guy Kawasaki’s latest book APE: Author, Publisher, Entrepreneur. Here, Guy talks about using crowd sourcing, involving the public, in the process of writing and editing a book....
by Martin Shervington | Jan 7, 2013 | Books & Publishing, Marketing Psychology
The Macintosh Way In July 1997 Steve Jobs returned to Apple as CEO. Before he returned, it should be pointed out, Apple was on the brink of collapse. Here we are in 2013 though with Apple as one of the giants of computing and consumer electronics. This got me a little...
by Martin Shervington | Dec 28, 2012 | Marketing Psychology, Social Media Psychology
For those of you that haven’t bought +Guy Kawasaki‘s book Enchantment, I thought I would give a few tasty bits to encourage your decision. Immediate self disclosure: Guy has helped me get The Art and Science of Google+ into shape and I am talking with him about...
by Martin Shervington | Oct 17, 2012 | Google+ Video Tutorials, Marketing Psychology, Memes
This is the first of many videos I aim to produce about memes! Here is the image to which I refer in the video: Martin Shervington’s iPhone 5 meme It had almost 2000 shares, 5000 +1s, and almost 600,000 views (as shown by Google+ view stats). Not bad going...
