The Psychology of ‘Free’

The Psychology of ‘Free’

This is an article that explores the perception we have of ‘value’ and ultimately why giving is the smart move to make in business. It also may offer some explanations why there is been SO much giving on Google+ – it is a great opportunity to build a...
The Psychology of Trust

The Psychology of Trust

Introduction The concept of trust is one that influences our decisions daily. Do we trust this source of online information, this person, or even that the expiry date on that strong French cheese we find in the back corner of the fridge is reliable?! On Google+ we are...